THE ANTI-Agency agency

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

THE ANTI-Agency agency

||| PUBLIC RELATIONS AGENCIES ARE THE PROBLEM. Our competitors are slippery, naïve, and careless. They are astonishingly insincere. Soundly unoriginal. Paid much to do little. And they aren’t even sorry for being so ineffective.

||| WHY NOT JUST SAY IT OUT LOUD? Brands deserve better. Real, aggressive action now. So we founded OVERTON to deliver on one big promise — to move the Overton Window.

||| BECAUSE BELIEF GENERATES DEMAND, all brands must be a source of meaning. Around this premise we’ve built ours.

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

CONSIDER YOUR STORY AN URGENT NEED

||| OVERTON & ASSOCIATES is a strategic communications and myth-building agency based in Manhattan & Chicago. Advocating on behalf of established brands and insurgent startups — and animated by a mission to move the window of perception in an increasingly surreal media landscape — we champion concepts whose time has come.

||| BECAUSE EVERYTHING YOU SEE IS SHOWN TO YOU. Create belief in the theory and the facts will invent themselves. Your brand stands trial in the court of public opinion.

||| WE EMPOWER YOU to present better evidence.

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

OVERTON SUMMARY

FOUNDED

2021

BASED

Manhattan &
Chicago

TEAM SIZE

EXPERTISE

Beverage PR &
Brand Marketing

EXPERIENCE

Collective 50+ Years in PR & Brand

CLIENTS

80% Spirits, 20% RTD, Beer, Wine, N.A, & Misc. Beverage

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

CORE SERVCES.

WE CHAMPION BRANDS & CATEGORIES WHOSE TIME HAS COME,
‍helping clients solve complex communications problems and achieve tangible, lasting results in the media and market.

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

WHY OVERTON?

ENTREPRENEURS
We found a market gap in PR — we’re risking it all to build an elite reputation

GENUINE RELATIONSHIPS
Helping clients solve complex communications

DIFFERENTIATED EXPERIENCE Helping clients solve complex communications

DIFSMALL AGENCY, HUGE RESULTSOur track record puts massive corporate agencies to shame — we’re hungrier

SUPERIOR TALENT & VISION Our team is world-class in our disciplines —with a powerfully heterodox POV

ROI-FOCUSED & ACCOUNTABLE Helping clients solve complex communications

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

KEY CLIENTS.

From entrepreneurs launching their very first product to market-movers who have already built million — and billion — dollar brands, we serve clients with diverse and ambitious objectives across all categories, phases of development, and stages of growth.

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

RECENT PR RESULTS.

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES

Talking Cedar Announces Plans for Brand Development

RECENT NEWS

Spearheaded by OVERTON & ASSOCIATES, Historic Pacific Northwest Distillery Aims for Next Phase of Growth

BHAKTA Spirits Announces Release of Its Annual Bourbon Vintage

Finished in Pedigreed Casks of ‘73 Armagnac, BHAKTA 2014 Bourbon Faces High Expectations To Surpass Last Year’s Vintage

Whiskey Pioneer Raj Peter Bhakta Returns to Rye, Doubling Down on Single Vintages

Architect of the Modern Rye Category Reemerges with BHAKTA 2013 Straight Rye Whiskey

Raj Peter Bhakta, Creator of Modern Rye Phenomenon, Returns With “Whiskey Perfected”

Industry Maverick and Category Creator Conjures Back the Spirit of the Roaring Twenties, Perfecting Rye Whiskey in New Flagship Release BHAKTA 1928

BHAKTA 1973 Armagnac Named “#1 Spirit” in the World

Legendary Critic F. Paul Pacult Crowns Half-Century-Old Brandy as the Top Spirit of 2023

BHAKTA Spirits Renews Educational Mission of Shuttered Vermont College

Booze Tycoon Raj Peter Bhakta Has Resurrected a College Campus — And Promises To Revive Vermont

House of Vintages BHAKTA Spirits Enters Ultra-Premium Rum

Owner Of The World’s Oldest Vintage Spirits Collection Expands Into Its Next New Category

BHAKTA Spirits Solidifies Position in Status Spirits Segment

House of Vintages Announces Release of Collector-Grade 2005 Bourbon, an Object of Prophecy

Talking Cedar Announces New Craft Whiskey Program

Industry Veteran Matt Hofmann Ushers in a New Era of Whiskey Production at Pacific Northwest Distillery

BHAKTA Spirits Enters Emerging Indian Whisky Category

Pioneering House of Vintages Announces Release of 2012 Indian Single Malt Whisky

CREATE BELIEF IN THE THEORY AND THE FACTS WILL INVENT THEMSELVES