Conform, Obey, Consume. An ode to the iconic film and cultural landmark whose concept started it all—John Carpenter’s They Live (1988).
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Put. The. Glasses. On. Nada, the film’s protagonist, finds a pair of sunglasses that allow him to see the subliminal ideology of media and advertising—inspiring the founding of OVERTON & ASSOCIATES, America’s leading anti-agency-agency. Embroidered logo front. Stylization of professional wrestler “Rowdy Roddy” Piper as Nada on the back. No propaganda detected.
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