OVERTON & ASSOCIATES is a strategic communications and myth-building agency based in Manhattan. Advocating on behalf of established brands and ambitious startups across beverage, CPG, publishing, and politics — and animated by a mission to “Move the Window” of perception in an increasingly surreal media landscape — OVERTON champions concepts whose time has come.

PERSONNEL

Andrew Lohse

Founder
Brand builder, advocate, storyteller. Diverse background leading national campaigns on behalf of both established and insurgent brands across wine & spirits, publishing, and politics.

Patrick Minogue

pr director
PR veteran, strategist, consumer expert. High-level and lengthy career leading national campaigns for top-tier brands across CPG, wine & spirits, beer & beverage, tech, and FMCG.

Victoria Cooper

Brand Director
Champion of imagination. Innovator of words, strategy, and connection. 10+ years leading communication campaigns for renowned spirits, wine, and food brands. Let's get deep.

Daniel branca

creative director
Designer, collaborator, data-driven-doer. High-level career creating campaigns for top-tier corporations, startups, and agencies large and small. Passionate problem solver. Baseball lover.

Stephanie cain

SPECIAL PROJECTS DIRECTOR
Journalist, media trainer, integrated communications strategist. Builder of brands toward acquisition, and creator behind thought-leaders in tech, venture, beverage, and beyond.

David furer

Senior Advisor
Trendspotter, trade media contributor, wine & spirits insider. Unorthodox career across all sides of the drinks industry with a key focus on category development. Always ahead of the curve.

Rob Williams, Phd

Senior advisor
Comms strategist, cultural expert, publisher. Diverse career spanning academia, entrepreneurship, media studies, content production, and founder advisory.

Chris Pacia

Associate
Digital marketer, influencer expert, creative. Diverse skill set as digital lead for key wine & spirits clients. Graduate of OVERTON Academy, our agency training ground. Cinephile.

Theron Williams

Associate
Researcher, systems builder, analyst. Diverse skill set as brand & content lead for key clients across all areas. Graduate of OVERTON Academy, our agency training ground. Fly fishing ace.

Attention is currency, imagination is a strategy, and originality is a commodity in short supply.

CORE SERVICES & CAPABILITIES

BRAND STRATEGY
Concept development
content strategy
WebSITE & product Design
Industry Positioning
Viral & Experimental Marketing
Brand COMMUNICATIONS
Social Strategy & Management
earned & paid media
Press relations
influencer marketing
Written & Visual content
communications strategy
OUR CLIENTS

LET’S WORK TOGETHER

Thank you!
Your submission has been received.

We will get back to you shortly.

Something went wrong while submitting the form.
CONSIDER YOUR STORY AN URGENT NEED