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Historical Pigure

A daily drinker with history. Combining 4 to 42 Year old bourbons and Armagnacs — for just fifty bucks — Hogsworth provides an elevated sipping experience without elevating the prices.
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A Drink Is Always Becoming

Dr. Abraham Maslow, psychology OG and creator of the iconic “Maslow’s hierarchy of needs,” believed that “what a man can be, he must be.” We happen to agree. And since we also believe that the same must be true of a drink, Dr. Overton and his attending staff of credentialed beverage psychologists have set forth to update and improve Maslow’s esteemed pyramid into a ziggurat of our own — in the spirit of self-actualized drinking, of course.

Consider our curation your call to adventure. In the following annual guide, explore the beverage world’s latest and greatest new landscapes, categories, and fast-rising cult brands. Unearth OVERTON’s most thrilling liquid discoveries of 2024. . .

From Mexico’s mystical and suddenly-on-trend desert spirit, sotol, to the single-origin coffee leading a roast renaissance — from an Aristocratic treasure trove of the oldest spirits on earth, Armagnac (of course), to the insurgent N.A. craft beer set to disrupt the exploding category like never before — from cult tequila crafted with the purest waters of a secret jungle spring, to the trailblazing lineup of the history-making distillery that overturned a racist Andrew Jackson-era law from 1834 to win Indigenous peoples the freedom to distill in America. 

Talk about self-actualization. And we’ll also certainly make sure you get your Hogsworth with what we know to be the most innovative, original, and exceptional American whiskey made in a great many years.

OVERTON’s revelations are in your hands. Let the discoveries commence — and let them become more than mere wants. Because what new drinks can be discovered, must become needs. And what could make a better gift than liquid self-actualization?
Onward,
Dr. Overton