NEWS

Volcan de mi Tierra 1st Ever Marble Bottle, Colección La Gavilana I, with Master Mexican Stonemasons, ARCA

In celebration of Mexican craftsmanship, leading luxury tequila brand launches 1,774 Bianco Carrara marble vessels crafted to honor their legacy and Mexican roots.

December 3, 2025

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Volcan de mi Tierra Named Best In Class Tequila at The 2025 San Francisco World Spirits Competition

Volcan Ushers in a New Era of "Craft Tequila" — Celebrating Heritage and Commitment to True Craftsmanship

James Masello

November 10, 2025

Volcan de mi Tierra Partners With The Only Caviar and TY Bar At The Four Seasons Hotel New York

Leading Luxury Tequila Brand Celebrates Craftsmanship With Landmark Caviar Pairing Experience

James Masello

November 5, 2025

VOLCAN DE MI TIERRA AND HANDSHAKE BAR PRESENT "TLETL" A ONE-OF-A-KIND FORMULA 1® EXPERIENCE IN MEXICO CITY

Craft Tequila. World-Class Mixology. A Stage for Greatness.

Andrew Lohse

October 21, 2025

Volcan de mi Tierra Named The Official Tequila of Formula 1®

Leading Luxury Tequila Brand Celebrates Craftsmanship and Greatness

Andrew Lohse

October 8, 2025

BHAKTA Spirits Deepens Position as Global Authority on Luxury Brandy with Inaugural Calvados Vintage

Iconic Armagnac and Single Vintage Spirits Producer Enters New Category, Bringing High-End Whiskey Enthusiasts Along With It

Andrew Lohse

August 11, 2025

Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship

Recognized at the 2025 SFWSC and Agavos Awards, Volcan Blanco and Reposado Earn Rare, Authoritative 'Double-Double-Gold' Status

James Masello

May 20, 2025

BHAKTA Spirits Celebrates Prolific Spree of “No. 1” Awards, Announcing Limited Release of Its Annual Bourbon Vintage

House of Vintages Launches 2011 Bourbon — An Ode to The G.O.A.T. Within

Andrew Lohse

April 21, 2025

Volcan de mi Tierra Secures Three Coveted Gold Medals At The Spirits Business Tequila & Mezcal Masters 2025

Top Critics Validate Brand’s Uncompromising Craftsmanship on Global Stage

Theron Williams

April 1, 2025

Additional Press Releases

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Cazcanes Tequila Announces Aggressive Market Expansions
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December 12, 2024
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Talking Cedar Announces Plans for Brand Development
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December 2, 2024
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BHAKTA Spirits Solidifies Position in Status Spirits Segment
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December 2, 2024
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Talking Cedar Announces New Craft Whiskey Program
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October 16, 2024
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Hogsworth Aims to Disrupt Stagnating Bourbon Category
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September 6, 2024
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BHAKTA Spirits Enters Emerging Indian Whisky Category
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July 16, 2024
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Hacienda de Chihuahua Names OVERTON & ASSOCIATES As Agency Of Record
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June 21, 2024
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BHAKTA Spirits Announces Release of Its Annual Bourbon Vintage
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April 8, 2024
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Whiskey Pioneer Raj Peter Bhakta Returns to Rye, Doubling Down on Single Vintages
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January 16, 2024
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Raj Peter Bhakta, Creator of Modern Rye Phenomenon, Returns With “Whiskey Perfected”
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October 13, 2023
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BHAKTA 1973 Armagnac Named “#1 Spirit” in the World
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August 1, 2023
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BHAKTA Spirits Renews Educational Mission of Shuttered Vermont College
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June 20, 2023
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House of Vintages BHAKTA Spirits Enters Ultra-Premium Rum
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June 13, 2023
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BHAKTA Spirits Releases New, Deeply-Aged Armagnac Expression
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May 16, 2023
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OVERTON & ASSOCIATES Named Agency of Record For National Campaign Against Hospital Murders
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May 9, 2023
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New Study Shows How Virtual Hospitality Accelerates Corporate Sales Cycles
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April 5, 2023
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Pioneering “House of Vintages” BHAKTA Spirits Enters Craft Whiskey
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March 7, 2023
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Vintage Spirits Innovator BHAKTA Honors Tycoon J.P. Morgan
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January 18, 2023
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Spirits Entrepreneur Raj Bhakta Rallies Stockholders for Vermont Revitalization
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December 13, 2021
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Collection of Sought-After BHAKTA Spirits Earns Astonishing Sum at Auction
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October 19, 2021
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Acquire Wine Announces National Communications Campaign
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September 1, 2021
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Animated by a mission to Move the Window of perception in an increasingly surreal media landscape, OVERTON & ASSOCIATES champions concepts whose time has come.

PRESS CONTACTS
Andrew Lohse
andrew@overtonandassociates.com
908.334.6924
Theron Williams
theron@overtonandassociates.com
802.595.2664
James Masello
james@overtonandassociates.com 847.987.3306
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