NEWS

Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026

The luxury Mexican tequila brand celebrates its heritage on the global stage with exclusive experiences at Gordon Ramsay at F1® La Terraza and F1 Paddock Club™

October 26, 2026

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BHAKTA Spirits Releases BHAKTA 1868 AMERICA250 Edition, A Landmark Expression of American Greatness

A rare historical blend of Bourbon and over 100 vintage Armagnacs from key chapters of American history

Victoria Cooper

May 18, 2026

Agave Matchmaker Launches Tahona Tour, Bringing Together Leaders in "Craft" Tequila

Volcan de mi Tierra Joins Fortaleza, Alto Canto, and Trujillo for Multi-City Educational Experience Across California

Victoria Cooper

May 5, 2026

Cazcanes Tequila Makes Spirits Industry History with First-Ever 100-Point Score from Major Publication

Crafted at a Remote Jungle Distillery, Cazcanes Nuestras Raíces is the First & Only Spirit to Earn a Perfect 100 From Industry Authority Wine Enthusiast

Andrew Lohse

April 6, 2026

Volcan de mi Tierra Launches Distilling Stories Project

A Storytelling Celebration of Mixology In Exclusive Partnership with Licensed to Distill

Victoria Cooper

February 18, 2026

Historic Green Mountain College Campus To be Donated to Catholic Mission-Based Organization

Raj Peter Bhakta, Current Steward of the Substantial Property, Offers "The Gift"

Marlene Steiner

February 17, 2026

Cazcanes Tequila Assembles Elite Leadership Team As Ascendant Brand Enters Powerful New Growth Phase

Former WhistlePig CEO Jeff Kozak and Samson & Surrey Co-Founder Juan Rovira Join Ahead of Major Strategic Expansion; Edwin Dolgopyat Named CEO

Patrick Minogue

December 17, 2025

Volcan de mi Tierra 1st Ever Marble Bottle, Colección La Gavilana I, with Master Mexican Stonemasons, ARCA

In celebration of Mexican craftsmanship, leading luxury tequila brand launches 1,774 Bianco Carrara marble vessels crafted to honor their legacy and Mexican roots.

James Masello

December 3, 2025

Volcan de mi Tierra Named Best In Class Tequila at The 2025 San Francisco World Spirits Competition

Volcan Ushers in a New Era of "Craft Tequila" — Celebrating Heritage and Commitment to True Craftsmanship

James Masello

November 10, 2025

Additional Press Releases

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Volcan de mi Tierra Partners With The Only Caviar and TY Bar At The Four Seasons Hotel New York
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November 5, 2025
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VOLCAN DE MI TIERRA AND HANDSHAKE BAR PRESENT "TLETL" A ONE-OF-A-KIND FORMULA 1® EXPERIENCE IN MEXICO CITY
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October 21, 2025
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Volcan de mi Tierra Named The Official Tequila of Formula 1®
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October 8, 2025
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BHAKTA Spirits Deepens Position as Global Authority on Luxury Brandy with Inaugural Calvados Vintage
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August 11, 2025
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Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship
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May 20, 2025
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BHAKTA Spirits Celebrates Prolific Spree of “No. 1” Awards, Announcing Limited Release of Its Annual Bourbon Vintage
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April 21, 2025
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Volcan de mi Tierra Secures Three Coveted Gold Medals At The Spirits Business Tequila & Mezcal Masters 2025
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April 1, 2025
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Cazcanes Tequila Announces Aggressive Market Expansions
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December 12, 2024
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Talking Cedar Announces Plans for Brand Development
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December 2, 2024
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BHAKTA Spirits Solidifies Position in Status Spirits Segment
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December 2, 2024
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Talking Cedar Announces New Craft Whiskey Program
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October 16, 2024
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Hogsworth Aims to Disrupt Stagnating Bourbon Category
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September 6, 2024
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BHAKTA Spirits Enters Emerging Indian Whisky Category
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July 16, 2024
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Hacienda de Chihuahua Names OVERTON & ASSOCIATES As Agency Of Record
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June 21, 2024
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BHAKTA Spirits Announces Release of Its Annual Bourbon Vintage
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April 8, 2024
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Whiskey Pioneer Raj Peter Bhakta Returns to Rye, Doubling Down on Single Vintages
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January 16, 2024
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Raj Peter Bhakta, Creator of Modern Rye Phenomenon, Returns With “Whiskey Perfected”
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October 13, 2023
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BHAKTA 1973 Armagnac Named “#1 Spirit” in the World
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August 1, 2023
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BHAKTA Spirits Renews Educational Mission of Shuttered Vermont College
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June 20, 2023
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House of Vintages BHAKTA Spirits Enters Ultra-Premium Rum
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June 13, 2023
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BHAKTA Spirits Releases New, Deeply-Aged Armagnac Expression
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May 16, 2023
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OVERTON & ASSOCIATES Named Agency of Record For National Campaign Against Hospital Murders
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May 9, 2023
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New Study Shows How Virtual Hospitality Accelerates Corporate Sales Cycles
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April 5, 2023
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Pioneering “House of Vintages” BHAKTA Spirits Enters Craft Whiskey
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March 7, 2023
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Vintage Spirits Innovator BHAKTA Honors Tycoon J.P. Morgan
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January 18, 2023
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Spirits Entrepreneur Raj Bhakta Rallies Stockholders for Vermont Revitalization
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December 13, 2021
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Collection of Sought-After BHAKTA Spirits Earns Astonishing Sum at Auction
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October 19, 2021
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Acquire Wine Announces National Communications Campaign
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September 1, 2021
THE ANTI-AGENCY AGENCY

EVERYTHING YOU SEE IS SHOWN TO YOU

Animated by a mission to Move the Window of perception in an increasingly surreal media landscape, OVERTON & ASSOCIATES champions concepts whose time has come.

PRESS CONTACTS
Andrew Lohse
andrew@overtonandassociates.com
908.334.6924
James Masello
james@overtonandassociates.com 847.987.3306
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