OVERTON & ASSOCIATES is a strategic communications and myth-building agency based in Manhattan. Advocating on behalf of established brands and ambitious startups across beverage, CPG, publishing, and politics — and animated by a mission to “Move the Window” of perception in an increasingly surreal media landscape — OVERTON champions concepts whose time has come.

PERSONNEL

Andrew Lohse

Founder
Brand builder, advocate, storyteller. Diverse background leading national campaigns on behalf of both established and insurgent brands across wine & spirits, publishing, and politics.

Patrick Minogue

PR Director & Partner
PR veteran, strategist, consumer expert. High-level and lengthy career leading national campaigns for top-tier brands across CPG, wine & spirits, beer & beverage, tech, and FMCG.

Victoria Cooper

Brand Director
Champion of imagination. Innovator of words, strategy, and connection. 10+ years leading communication campaigns for renowned spirits, wine, and food brands. Let's get deep.

Daniel branca

creative director
Designer, collaborator, data-driven-doer. High-level career creating campaigns for top-tier corporations, startups, and agencies large and small. Passionate problem solver. Baseball lover.

Theron Williams

Associate
Researcher, systems builder, analyst. Diverse skill set as brand & content lead for key clients across all areas. Graduate of OVERTON Academy, our agency training ground. Fly fishing ace.

Attention is currency, imagination is a strategy, and originality is a commodity in short supply.

CORE SERVICES & CAPABILITIES

BRAND STRATEGY
Concept development
content strategy
WebSITE & product Design
Industry Positioning
Viral & Experimental Marketing
Brand COMMUNICATIONS
Social Strategy & Management
earned & paid media
Press relations
influencer marketing
Written & Visual content
communications strategy
OUR CLIENTS

LET’S WORK TOGETHER

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