Our perspective on perception and crowd psychology is informed by the work of Edward Bernays—the progenitor of public relations, and its most visionary practitioner. The OVERTON approach uses next-level content and creative communications strategies to achieve transformational outcomes across earned media, brand development, and brand mythos.

Client Outcomes

A visionary and provocative spirits entrepreneur sought to evolve his image, develop a suite of ambitious new brands, and unlock unorthodox strategies to publicize his daring goals. O&A won organic media coverage, helped to conceptualize his brands, and reframed his public persona—while myth-building, driving sales growth, and elevating his existing notoriety.

A leading independent publisher sought to deepen its social media strategy, develop its online audience, and equip its authors with next-level publicity strategies. O&A managed the publisher’s digital presence and directly advised its authors—numerous bestsellers later, the client has doubled its sales.

An ambitious beverage alcohol distributor sought to conceptualize, create, and build her own portfolio of uniquely cross-cultural spirits, rather than simply acting as the market intermediary for existing brands. O&A refined her concepts into fully-realized products—and then a thematic portfolio—executing a from-the-ground-up brand development project encompassing logos, naming, label and package design, go-to-market strategy, PR and marketing strategy, and experiential events. The portfolio has now won market adoption, and the clients’ concept of truly global spirits has positioned her as an innovative leader.

A plaintiff embarking on a David vs. Goliath landmark lawsuit against a corrupt $26bn organization sought to frame public perception in his favor—not simply to advance his legal case, but to win hearts and minds while also saving lives. O&A launched a multi-phase public relations campaign across television, podcasts, digital channels, and interest groups, blitzing key audiences with powerful messages and drawing in support across multiple media layers and demographics. Hundreds of appearances later, the client is now considered America’s leading voice on a gravely essential—but previously unknown—social issue requiring immediate reform.

A group of political operatives in New Hampshire sought to create an early opening for their preferred presidential candidate—who was considered by the Fifth Estate to suffer from one particularly insuperable weakness. O&A activated an entirely organic, provocative $0 OOP viral campaign that won hundreds of thousands of dollars in earned media, including coverage in top national outlets which reframed—and negated-by-proxy—their candidate's Achilles' heel. The client's preferred candidate later won office handily.

A team of wine entrepreneurs new to the industry sought to develop their one-of-a-kind concept into a viable brand, advance their wine & spirits industry knowledge, and burnish their positioning. O&A developed their communications strategy, built crucial relationships, and advised on product development. The client's capital raise is now underway—and their singular product is soon to upend the drinks space.

A group of health entrepreneurs sought to build a next-generation telehealth platform connecting holistically-minded, independent providers with members seeking an alternative to the broken model of pharmaceutical-first allopathic treatment trapped within the conventional system of insurance. O&A advised on concept, built their marketing and PR strategy, and helped to define their unique market position and value proposition. After a successful launch, the platform has won increased investment and a growing and sustainable membership base.

A widely-read journalist sought an agent for an upcoming book in one of publishing’s most crowded categories. O&A advised on strategy, crafted the client's book proposal, edited their manuscript, and successfully secured their literary representation.

A nationally-recognized sommelier sought public relations support to cement the reputation and revenue of her novel startup. O&A executed a series of intimate events attended by influential press, launched an organic media relations campaign reaching millions of consumers and target decision makers, and ghostwrote elevated owned content—supporting the startup's revenue growth from $0 to $1mm+.

A private equity firm considering the acquisition of a controversial tech platform sought communications counsel to assess the possible public perception of the deal. O&A analyzed the landscape and developed strategic recommendations. Against conventional wisdom—but in line with O&A's outlook—the client closed the deal and made millions.

A top-tier journalist sought to boost his profile to hype his debut novel—and set the stage for its sequel. O&A managed his social media, rebuilt his website, revitalized his public persona, and grew his following among readers and press. The success of his second book exceeded that of his first.

LET’S WORK TOGETHER

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