OVERTON & ASSOCIATES is a strategic communications and myth-building agency based in Manhattan. Advocating on behalf of established brands and ambitious startups across beverage, CPG, publishing, and politics — and animated by a mission to “Move the Window” of perception in an increasingly surreal media landscape — OVERTON champions concepts whose time has come.
Brand builder, advocate, storyteller. Diverse background leading national campaigns on behalf of both established and insurgent brands across wine & spirits, publishing, and politics.
PR veteran, strategist, consumer expert. High-level and lengthy career leading national campaigns for top-tier brands across CPG, wine & spirits, beer & beverage, tech, and FMCG.
Champion of imagination. Innovator of words, strategy, and connection. 10+ years leading communication campaigns for renowned spirits, wine, and food brands. Let's get deep.
Rob Williams, Phd
Comms strategist, cultural expert, publisher. Diverse career spanning academia, entrepreneurship, media studies, content production, and founder advisory.
PR & MARKETING
brand & content lead
Attention is currency, imagination is a strategy, and originality is a commodity in short supply.
WebSITE & product Design
Viral & Experimental Marketing
Social Strategy & Management
earned & paid media
Written & Visual content